TY  - JOUR
AB  - Introduction A product may be called new for two reasons: either because it is a novelty in the fullest sense of the word, intended to cater for a hitherto latent demand, or merely because it is a new brand, which will have to compete with a number of other brands in an established market.
VL  - 17
IS  - 8
SN  - 0025-1747
DO  - 10.1108/eb001213
UR  - https://doi.org/10.1108/eb001213
AU  - Gabor André
AU  - Granger Clive
PY  - 1979
Y1  - 1979/01/01
TI  - The Pricing of New Products
T2  - Management Decision
PB  - MCB UP Ltd
SP  - 576
EP  - 589
Y2  - 2024/09/19
ER  -