TY  - JOUR
AB  - Even the best advertising campaign may fail if the price of the product is not appropriate, yet retail prices are still determined more by rules of thumb than systematic study.
VL  - 17
IS  - 8
SN  - 0025-1747
DO  - 10.1108/eb001212
UR  - https://doi.org/10.1108/eb001212
AU  - Gabor André
AU  - Granger C.W.J.
PY  - 1979
Y1  - 1979/01/01
TI  - Price Sensitivity of the Consumer
T2  - Management Decision
PB  - MCB UP Ltd
SP  - 569
EP  - 575
Y2  - 2024/04/25
ER  -