Principles of Useful Market Forecasting

Abstract

The Concept of Usefulness Usefulness in forecasting implies two critical issues. Firstly, there is a concern to relate forecasting to its decision making context. This covers the vast majority of forecasting that is actually done although it is possible that a very limited number of instances are genuinely independent of a decision making process.

Citation

Wensley, R. (1979), "Principles of Useful Market Forecasting", Management Decision, Vol. 17 No. 4, pp. 295-302. https://doi.org/10.1108/eb001193