Extending the Application of Decision Analysis

Abstract

Introduction In recent years decision analysis has become an integral part of marketing and management courses. The benefits claimed for the technique are that it provides:

Citation

Fenwick, I. and Doyle, P. (1976), "Extending the Application of Decision Analysis", Management Decision, Vol. 14 No. 5, pp. 253-260. https://doi.org/10.1108/eb001110