Cost Effectiveness and the House Journal

Abstract

The “Company” magazines, or house journals, have been in existence for a long period—with very varied fortunes and effects. This article discusses the problems of this important communications medium, and suggests what needs to be done in order to improve their effectiveness.

Citation

Henderson, M. (1975), "Cost Effectiveness and the House Journal", Management Decision, Vol. 13 No. 1, pp. 78-80. https://doi.org/10.1108/eb001067