Clues for Bidding Strategists

Abstract

This article examines how bidding decisions are being tackled in practice. It appears very likely that in the future, these decisions will have to be made on a sounder, more structured, quantitative basis. The article suggests a formal, yet mathematically unsophisticated way of handling the bidding problem and considers how such an approach can help the decision maker. Such an approach is a valuable addition to the experience, judgment, intuition and common sense of the bidding strategist.

Citation

O'Leary, R. (1974), "Clues for Bidding Strategists", Management Decision, Vol. 12 No. 1, pp. 51-63. https://doi.org/10.1108/eb001039