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SOME ASPECTS OF INTERNATIONAL PRICING: A Neglected Area of Management Policy

Management Decision

ISSN: 0025-1747

Article publication date: 1 March 1973

204

Abstract

Much attention has been focused recently on the increased overseas business of United States corporations, the growth of the multinational firm and similar international developments. Understandably, this has attracted marketers' interest in management policies and practices relating to overseas advertising, distribution channels, and product planning.

Citation

Baker, J.C. and Ryans, J.K. (1973), "SOME ASPECTS OF INTERNATIONAL PRICING: A Neglected Area of Management Policy", Management Decision, Vol. 11 No. 3, pp. 177-182. https://doi.org/10.1108/eb001020

Publisher

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MCB UP Ltd

Copyright © 1973, MCB UP Limited

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