SOME ASPECTS OF INTERNATIONAL PRICING: A Neglected Area of Management Policy
Abstract
Much attention has been focused recently on the increased overseas business of United States corporations, the growth of the multinational firm and similar international developments. Understandably, this has attracted marketers' interest in management policies and practices relating to overseas advertising, distribution channels, and product planning.
Citation
Baker, J.C. and Ryans, J.K. (1973), "SOME ASPECTS OF INTERNATIONAL PRICING: A Neglected Area of Management Policy", Management Decision, Vol. 11 No. 3, pp. 177-182. https://doi.org/10.1108/eb001020
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited