TY  - JOUR
AB  - This article presents a simple technique for reconciling the conflicting objectives of the salesmen, designers and production engineers when considering the progressive development of an engineering product. Typically the salesmen express a need for a product that will sell more easily; the designers express a wish to utilise more advanced technology; and the production engineers wish to minimise manufacturing costs. The objectives of each of these groups are intended to be a reflection of the corporate objectives expressed at the functional level. It is rare for these intentions to have the desired effect in the company; each group develops a method of working which will satisfy the method of measuring effectiveness imposed by their immediate superiors. Thus the problem becomes one of providing a vehicle on which the attitudes and values of each group become explicit one to another and may be reconciled to the corporate good.
VL  - 11
IS  - 1
SN  - 0025-1747
DO  - 10.1108/eb001010
UR  - https://doi.org/10.1108/eb001010
AU  - Eden Colin
PY  - 1973
Y1  - 1973/01/01
TI  - A MAXIMUM PROFIT PRODUCT TO PLEASE THE CUSTOMER
T2  - Management Decision
PB  - MCB UP Ltd
SP  - 57
EP  - 63
Y2  - 2024/04/19
ER  -