MARKET SHARE STRATEGY AND CORPORATE PROFITABILITY
373
Abstract
The accepted primary objective of most companies, which is reflected in their marketing strategy, is to maximise profitability.
Citation
James, B. (1972), "MARKET SHARE STRATEGY AND CORPORATE PROFITABILITY", Management Decision, Vol. 10 No. 3, pp. 243-252. https://doi.org/10.1108/eb000999
Publisher
:MCB UP Ltd
Copyright © 1972, MCB UP Limited