This paper presents Stanford Research Institute's approach to corporate planning and illustrates how it can be applied to international business. Planning is only now beginning to emerge from the status of being an art and to develop into some kind of science. We at the Institute have been in the corporate planning research business for some seven or eight years now, and the approach we take is constantly being modified and improved on. Our format is flexible. It is in reality a philosophy, a basis of logic, that underlies the physical tasks in the planning process, and these tasks vary with the individual company. A rigorous basis of logic is not a mechanical stifler of creativity; rather it is a means of capitalizing on it.
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