To bake or to break

Management Decision

ISSN: 0025-1747

Publication date: 1 February 1968


Free competition is one of the much extolled virtues of any economy not altogether dominated by state monopoly: the supposed virtues need not be dwelt upon here, but the tactics and strategies necessary to be successful in competition perhaps deserve rather more attention than they receive. In the most competitive of all businesses—professional soccer—the rewards for success are extremely high, while the turn‐over of managers is also very high in the many competing clubs which necessarily are unable to achieve success. In more normal business activities, situations occur from time to time in which although a company may be efficient by local, regional, or even national standards no strategy of decision seems appropriate. This case explores such a situation and invites readers' comments. Where this case is used as part of a course on business policy students may be asked to develop a policy likely to avoid situations similar to those discussed or to develop a strategy to meet the present situation.


WHEELER, G. (1968), "To bake or to break", Management Decision, Vol. 2 No. 2, pp. 103-104.

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Copyright © 1968, MCB UP Limited

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