What can OR contribute to market planning and budgeting decisions?
WILLIAM E. SOUDER
(OR Dept., Monsanto Company, USA)
48
Abstract
“Starting with basic market research information about the nature of the market place, OR simulation in effect generates further data. It helps to answer the manager's question, 'What would happen if …?'”
Citation
SOUDER, W.E. (1968), "What can OR contribute to market planning and budgeting decisions?", Management Decision, Vol. 2 No. 1, pp. 16-19. https://doi.org/10.1108/eb000825
Publisher
:MCB UP Ltd
Copyright © 1968, MCB UP Limited