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Cryptocurrency adoption and continuance intention among Indians: moderating role of perceived government control

Devkant Kala (School of Business, University of Petroleum and Energy Studies, Dehradun, India)
Dhani Shanker Chaubey (Department of Management, Uttaranchal University, Dehradun, India)

Digital Policy, Regulation and Governance

ISSN: 2398-5038

Article publication date: 14 March 2023

Issue publication date: 25 April 2023

650

Abstract

Purpose

This study aims to investigate the influence of perceived government control (PGC) on cryptocurrency adoption and continuance intention among Indians through an integrated model of the extended Unified Theory of Acceptance and Use of Technology (UTAUT) with the Information System Success Model (ISSM).

Design/methodology/approach

This study examined the items of cryptocurrency adoption, continuance intention and PGC adopted from the information systems and cryptocurrency literature. The survey was administered to 391 Indians through an online questionnaire. Partial least squares structural equation modeling was used to analyze data.

Findings

Results have shown that social influence, effort expectancy and perceived trust are the major drivers for cryptocurrency adoption. All paths leading to cryptocurrency adoption were found to be significant in the hypothesized directions. The study also found that PGC moderates the relationship between adoption and continuance intention.

Originality/value

This study advances existing literature by empirically verifying the integrated UTAUT and ISSM in the context of cryptocurrency adoption for investment purposes. The findings offer crypto-developers and crypto-exchange insight into how adoption is diffusing in emerging markets. The findings provide policymakers with meaningful insights into the role of government regulations in cryptocurrency continuance intention.

Keywords

Citation

Kala, D. and Chaubey, D.S. (2023), "Cryptocurrency adoption and continuance intention among Indians: moderating role of perceived government control", Digital Policy, Regulation and Governance, Vol. 25 No. 3, pp. 288-304. https://doi.org/10.1108/DPRG-09-2022-0108

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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