PRISM marks 20 year supply relationship with Domino

Circuit World

ISSN: 0305-6120

Article publication date: 20 November 2009



(2009), "PRISM marks 20 year supply relationship with Domino", Circuit World, Vol. 35 No. 4.



Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

PRISM marks 20 year supply relationship with Domino

Article Type: Industry news From: Circuit World, Volume 35, Issue 4

St Ives (Cambridgeshire) based contract electronics manufacturing services provider Prism Electronics Limited ( and long standing customer Domino Printing Sciences plc are toasting two decades of successful collaboration. The companies' relationship continues after Domino enjoyed record sales in 2008 that have built on 30 years of uninterrupted growth.

Domino develops, manufactures and supports a world-leading range of coding, marking and printing technologies including industrial ink jet. Prism Electronics has been providing contract electronics manufacturing services to Domino on a continuous basis since 1988.

Prism manufactures PCBs used in Domino's commercial printing products. The company has played an instrumental role in numerous development projects with Domino's engineering team.

Prism's business development director, David Dickin, said: “Strategic supply is much more than merely outsourcing. It is about focusing on long-term business needs and forging relationships with key suppliers that are able to provide real value to a business”.

“This way of working is about collaboration, building relationships where both customer and supplier understand the real needs and objectives and work together so that projects can be delivered quickly and successfully”.

Over the past 20 years the relationship between the two companies has evolved into more than merely a supplier/customer arrangement. Prism has amassed a wealth of knowledge and expertise of the most technically advanced products in the ink jet industry.

These include Domino's Bitjet+V4.5, a high-speed, versatile inline binary ink jet printing system. It also supplies components for Domino's best selling A400 continuous ink jet printer.

“Prism makes it very easy for us to work with them,” added Domino operations purchasing manager Ian Whitehead. “We regard them as specialists in their field of supply – and they have been a valued resource for us over the past two decades”.

“Our detailed understanding of the area of business that we are involved in with Domino means that we are able to meet the challenges they set for us,” said David Aspinall, managing director of Prism. They tell us exactly what they want and we deliver what we consider to be the best possible solution.

By taking a long-term view of customer/supplier relationships, organisations can gain real strategic benefit through combining their own skills with those of their key suppliers.

“We take a long-term view of the relationships we develop with our customers to understand current and future business objectives. This has enabled Prism to build extensive knowledge of each of its customers' products, production needs and future plans, making Prism a manufacturing partner in the most complete sense of the phrase”.

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