Exploring the cornerstones of Wal‐mart’s success and competitiveness

Carl H. Tong (Professor of Marketing at Radford University, Radford, Virginia)
Lee‐Ing Tong (Professor of Industrial Engineering and Management at National Chiao‐Tung University, Hsinchu, Taiwan, Republic of China)

Competitiveness Review

ISSN: 1059-5422

Publication date: 1 June 2006


Sam Walton opened his first Wal‐Mart discount store in 1962. Today, Wal‐Mart is not only the world’s largest corporation but also the world’s most admired company, according to a 2003 Fortune magazine poll. Wal‐Mart is competitive and successful because it has been doing many things right. This article helps shed light on the rise of Wal‐Mart and the roots of its competitiveness. Business practitioners aspiring to succeed can learn a great deal from studying the Wal‐Mart way of doing business.



Tong, C. and Tong, L. (2006), "Exploring the cornerstones of Wal‐mart’s success and competitiveness", Competitiveness Review, Vol. 16 No. 2, pp. 143-149. https://doi.org/10.1108/cr.2006.16.2.143

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