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Monitoring regional market-building in Africa: a critical perspective

Philippe De Lombaerde (NEOMA Business School, Rouen, France)

Critical Perspectives on International Business

ISSN: 1742-2043

Article publication date: 20 December 2017

Issue publication date: 20 February 2018

290

Abstract

Purpose

African regional integration and market-building processes have not lived up to their expectations in terms of the development of intra-regional international business and the contribution to reaching broader socioeconomic development goals. The purpose of this paper is to critically reflect on the indicator-based monitoring tools that have been designed and used to assess these processes.

Design/methodology/approach

The assessment is based on a comparative analysis of all relevant cases for which information is publicly available. Complementary expert opinion has also been taken into account.

Findings

This study finds that there is room for improvement of the existing monitoring systems, both with respect to their governance and technical aspects, so that they can have more impact on the respective integration processes and can better guide the business strategies.

Originality/value

This is the first systematic comparative assessment of indicator-based monitoring systems for African regional integration.

Keywords

Citation

De Lombaerde, P. (2018), "Monitoring regional market-building in Africa: a critical perspective", Critical Perspectives on International Business, Vol. 14 No. 1, pp. 49-65. https://doi.org/10.1108/cpoib-12-2016-0069

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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