To read this content please select one of the options below:

Disruptive innovation at the base-of-the-pyramid: Opportunities, and challenges for multinationals in African emerging markets

Abiodun Adegbile (Europa Universitat Viadrina Frankfurt an der Oder, Brandenburg, Germany)
David Sarpong (Brunel Business School, Brunel University London, London, UK)

Critical Perspectives on International Business

ISSN: 1742-2043

Article publication date: 4 December 2017

Issue publication date: 30 May 2018

1833

Abstract

Purpose

The authors aim to examine the potential opportunities and challenges multinationals operating in Africa are likely to encounter when they seek to pioneer disruptive innovations at the base of the pyramid (BoP) in African emerging markets.

Design/methodology/approach

Drawing on the extant literature on the BoP, disruptive innovation and the African business context, the authors explore the pioneering of disruptive innovations in the African socio-economic context.

Findings

This study develops various hypotheses to extend our understanding of disruptive innovations at the BoP. The authors also delineate potential managerial and institutional challenges multinational corporations (MNCs) are likely to encounter in their efforts to pioneering disruptive innovations for BoP customers in African emerging markets.

Practical implications

The authors develop some recommendations for MNCs on how to create and capture value from disruptive innovations in African emerging markets

Originality/value

The authors delineate African context-specific managerial and institutional challenges that MNCs might encounter when seeking to develop disruptive innovation at the BoP.

Keywords

Citation

Adegbile, A. and Sarpong, D. (2018), "Disruptive innovation at the base-of-the-pyramid: Opportunities, and challenges for multinationals in African emerging markets", Critical Perspectives on International Business, Vol. 14 No. 2/3, pp. 111-138. https://doi.org/10.1108/cpoib-11-2016-0053

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Related articles