The academic activist in an age of ambivalence: reflections on a decade of CPoIB

Abstract

Purpose

The purpose of this paper is to reflect on the origins of CPoIB and on events in the IB sphere over the decade since it was conceived.

Design/methodology/approach

The approach of the paper is one of personal critical reflection on events and their implications for the full range of involved and affected parties, informed by Aristotelian philosophy.

Findings

The author posits the need for a new generation of “academic activists” in support of a humanistic management manifesto.

Originality/value

The paper reinforces the philosophy of CPoIB and the need for its continuing growth and development.

Citation

Cairns, G. (2014), "The academic activist in an age of ambivalence: reflections on a decade of CPoIB", Critical Perspectives on International Business, Vol. 10 No. 1/2, pp. 65-71. https://doi.org/10.1108/cpoib-09-2013-0031