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Cross-cultural communication imperatives: Critical lessons for Western expatriates in multinational companies (MNCs) in sub-Saharan Africa

James Baba Abugre (University of Ghana Business School, Legon, Ghana)

Critical Perspectives on International Business

ISSN: 1742-2043

Article publication date: 20 December 2017

Issue publication date: 30 May 2018

5757

Abstract

Purpose

Given the rising expansion of Western multinational companies (MNCs) to the African contexts, the development of expatriates and local employees has become increasingly important to the human resource management of these MNCs. This paper aims to provide critical lessons on cross-cultural communication competences for Western expatriates working in the sub-Saharan Africa business environment.

Design/methodology/approach

This paper is a qualitative phenomenology that makes use of lived experiences of senior expatriate staff working in Ghana in the form of direct interviews.

Findings

Results showed that cross-cultural communication competence is very important for Western expatriates’ functioning in sub-Saharan Africa. The findings also established a plethora of cross-cultural communication skills that are essential for Western expatriates’ successful adaptation and work outcomes in Africa.

Practical implications

This research argues that there is the need for the appreciations of the differing cultural patterns of expatriates and local staff, and this provides the underlying assumptions of intercultural and cross-cultural communication in global business.

Originality/value

A critical perspective of international business that has scarcely been studied offers lessons for Western expatriates working in sub-Saharan Africa.

Keywords

Citation

Abugre, J.B. (2018), "Cross-cultural communication imperatives: Critical lessons for Western expatriates in multinational companies (MNCs) in sub-Saharan Africa", Critical Perspectives on International Business, Vol. 14 No. 2/3, pp. 170-187. https://doi.org/10.1108/cpoib-01-2017-0005

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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