TY  - JOUR
AB  - 
VL  - 17
IS  - 3
SN  - 1356-3289
DO  - 10.1108/ccij.2012.16817caa.002
UR  - https://doi.org/10.1108/ccij.2012.16817caa.002
AU  - Nielsen Martin
PY  - 2012
Y1  - 2012/01/01
TI  - Advertising & Promotion. An Integrated Marketing Communications Approach
T2  - Corporate Communications: An International Journal
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/25
ER  -