TY  - JOUR
AB  - 
VL  - 5
IS  - 4
SN  - 1356-3289
DO  - 10.1108/ccij.2000.5.4.235.3
UR  - https://doi.org/10.1108/ccij.2000.5.4.235.3
AU  - Blythe Jim
PY  - 2000
Y1  - 2000/01/01
TI  - Marketing Communications
T2  - Corporate Communications: An International Journal
PB  - Emerald Group Publishing Limited
SP  - 235
EP  - 235
Y2  - 2024/04/19
ER  -