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Start A Fire: Creating Value and Growth

Publication date: 14 August 2019


In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers



Markovich, S., Golan, O. and Snyder, C. (2019), "Start A Fire: Creating Value and Growth", .



Kellogg School of Management

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