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Building Hoopes Vision

Publication date: 10 July 2018

Abstract

Dr. Phillip Hoopes, a LASIK surgeon, is considering how to respond to discounting by his competitors. He had built a high-end practice with costly advanced technology, but discounters had recently entered the market and other high-end practices in the area were starting to offer deep promotions in an effort to compete.

Keywords

Citation

Calkins, T. (2018), "Building Hoopes Vision", . https://doi.org/10.1108/case.kellogg.2021.000039

Publisher

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Kellogg School of Management

Copyright © 2018, The Kellogg School of Management at Northwestern University

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