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Kaffee Kostuum: A Dilemma in Retail Financials

Publication date: 4 November 2020

Abstract

John Dong, the founder and CEO of Kaffee Kostuum developed the idea of Kaffee Kostuum in his own MBA capstone project five years ago. Shortly after graduation, he received seed money from business angels, as well as a favorable bank loan. His value proposition was clear from the beginning: “Be a provider of an unlimited variety of affordable suits, directly available from stock.” The idea sprang from his frustration with two less-than-ideal circumstances: He either had to wait four weeks to get a pricey tailor-made suit or purchase from among the limited selection of affordable suits in his local department store. To keep his company's prices down, Dong worked with a production unit in Vietnam.

Keywords

Citation

Boute, R.N. and Mieghem, J.A.V. (2020), "Kaffee Kostuum: A Dilemma in Retail Financials", . https://doi.org/10.1108/case.kellogg.2021.000020

Publisher

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Kellogg School of Management

Copyright © 2020, The Kellogg School of Management at Northwestern University

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