Zithromax Z-Pak and the “Biaxin BBQ” (B)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

The case teaches the importance of understanding consumer and channel needs, as well as technology, in product development. It also facilitates discussion of corporate strengths and blind spots.

Keywords

Citation

Hennessy, J. (2017), "Zithromax Z-Pak and the “Biaxin BBQ” (B)", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000424

Download as .RIS

Publisher

:

Kellogg School of Management

Copyright © 2008, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.