Xbox One

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

After reading and analyzing the case, students will be able to:

  • Address the challenge of marketing a product to multiple adjacent but very different customer segments

  • Understand the need for a unified vision before going to market

  • Develop a strategy that addresses the complexity of a world in which the company may no longer own the “loudest voice in the room”

Keywords

Citation

Roese, N. and Meagher, E. (2017), "Xbox One", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000419

Download as .RIS

Publisher

:

Kellogg School of Management

Copyright © 2014, The Kellogg School of Management at Northwestern University

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