Xbox One

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


After reading and analyzing the case, students will be able to:

  • Address the challenge of marketing a product to multiple adjacent but very different customer segments

  • Understand the need for a unified vision before going to market

  • Develop a strategy that addresses the complexity of a world in which the company may no longer own the “loudest voice in the room”



Roese, N. and Meagher, E. (2017), "Xbox One", Kellogg School of Management Cases.

Download as .RIS



Kellogg School of Management

Copyright © 2014, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.