Wills Lifestyle in India

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


The case illustrates how Wills has changed its supply chain to become more flexible and responsive. This change, however, has come at a cost. The case requires the students to analyze the tradeoff between cost and responsiveness/flexibility to decide on an appropriate level of flexibility/responsiveness. The case also requires the student to understand the relative value of increased flexibility versus increased responsiveness.



Chopra, S. (2017), "Wills Lifestyle in India", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000414

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