Wills Lifestyle in India

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

The case illustrates how Wills has changed its supply chain to become more flexible and responsive. This change, however, has come at a cost. The case requires the students to analyze the tradeoff between cost and responsiveness/flexibility to decide on an appropriate level of flexibility/responsiveness. The case also requires the student to understand the relative value of increased flexibility versus increased responsiveness.

Keywords

Citation

Chopra, S. (2017), "Wills Lifestyle in India", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000414

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Kellogg School of Management

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