Wild Oats: Sowing vs. Reaping

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


This case can be used to examine the importance of long-range planning. Entrepreneurs tend to be reactive; they often succeed because they seize opportunities when they become available. The ability to recognize an opportunity and to seize it is an important entrepreneurial strength, but it can prove fatal if not balanced with proactive strategic planning.



Shefsky, L., Barnett, B. and Whitaker, S. (2017), "Wild Oats: Sowing vs. Reaping", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000412

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