TY  - JOUR
AB  - Wawa, a $4 billion privately held firm, is arguably the most successful convenience store operator in the United States. Explores how senior management decided to build an entirely new gasoline retailing business within the 100+-year-old firm's core business of high-quality prepared foods and beverages. Charges students with defining the business and organization strategy necessary to “mainstream” the newly proven gasoline retailing concept throughout the company.To understand how corporate entrepreneurship occurs within established firms; redefine the core business—understanding organic growth beyond the core; and examine the critical role of leadership in any large-scale change process.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000405
UR  - https://doi.org/10.1108/case.kellogg.2016.000405
AU  - Wolcott Robert C.
PY  - 2017
Y1  - 2017/01/01
TI  - Wawa: Building a New Business within an Established Firm
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 14
Y2  - 2024/05/09
ER  -