Wawa: Building a New Business within an Established Firm

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


To understand how corporate entrepreneurship occurs within established firms; redefine the core business—understanding organic growth beyond the core; and examine the critical role of leadership in any large-scale change process.



Wolcott, R. (2017), "Wawa: Building a New Business within an Established Firm", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000405

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