Wal-Mart's Katrina Aid

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Move beyond the operational dimensions of disaster response and appreciate how disaster response is connected to the company's strategy and its position in the market place. Understand how disasters are different than other types of reputational crises and are subject to different expectation from the public. Understand how a company can do well by doing good: how it can do the right thing and benefit its business at the same time. Discuss the changing expectations of companies to act in the public interest.



Diermeier, D., Crawford, R. and Snyder, C. (2017), "Wal-Mart's Katrina Aid", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000402

Download as .RIS



Kellogg School of Management

Copyright © 2011, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.