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Wal-Mart: The Store Wars

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

After students have analyzed the case they will be able to (a) appreciate the importance of nonmarket factors to execute growth and market entry strategies, (b) understand how the decisions of political institutions depend on the issue context and the alignments of coalitions of interest, (c) formulate and assess strategies to overcome nonmarket barriers to entry.

Keywords

Citation

Diermeier, D. (2017), "Wal-Mart: The Store Wars", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000401

Publisher

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Kellogg School of Management

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