Vioxx: Too Risky for Merck?

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

This case allows the students to examine the various steps of Vioxx's development and launch. By doing so, they can consider whether the decision-making process broke down and why. By connecting the Vioxx launch and withdrawal to changes in Merck's cash flow and stock market value, the students can document the impact of such decisions on the value of the firm.

Keywords

Citation

Petersen, M. and Singhal, R. (2017), "Vioxx: Too Risky for Merck?", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000400

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Publisher

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Kellogg School of Management

Copyright © 2007, The Kellogg School of Management at Northwestern University

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