Uptown Cigarette

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


After analyzing the case, students should be able to:

  • Identify some of the complex issues surrounding targeting specific populations

  • Recognize the importance of understanding cultural context

  • Recognize the limits of profit-based decision-making



Derry, R. and Waikar, S. (2017), "Uptown Cigarette", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000396

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Kellogg School of Management

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