TY - JOUR AB - This case asks the student to take a stance on whether an portfolio manager should take a long or short position in the equity of Universal Display Corporation (PANL). The stock is polarizing, in that reasonable arguments could be made for both long and short positions. The case suggests a number of steps that an analyst might follow when valuing a companyDiscounted cash flow valuation, comparables valuation, short selling. After students have analyzed the case they will be able to value the equity of a publicly traded company and take a position on whether a portfolio manager should buy or sell the stock. VL - IS - SN - 2474-6568 DO - 10.1108/case.kellogg.2016.000394 UR - https://doi.org/10.1108/case.kellogg.2016.000394 AU - Korajczyk Robert AU - Vincent Linda AU - Galas Matthew AU - Mathews David AU - Qi Danielle AU - Goyal Saurabh PY - 2017 Y1 - 2017/01/01 TI - Universal Display Corporation: Go Long or Short? T2 - Kellogg School of Management Cases PB - Kellogg School of Management SP - 1 EP - 24 Y2 - 2024/05/05 ER -