TY - JOUR AB - United Learning is a family-owned leader in the K-12 supplementary teaching material market. In January 2001, United Learning realized that sales for one of its flagship products, a drug and prevention program, were rapidly deteriorating because the program was not mentioned on a recently released U.S. Department of Education list of recommended products. United Learning must decide on which action to take: regain sales or focus on its other educational products--which are also threatened by changes in the regulatory environment. VL - IS - SN - 2474-6568 DO - 10.1108/case.kellogg.2016.000393 UR - https://doi.org/10.1108/case.kellogg.2016.000393 AU - Diermeier Daniel AU - Hughes Gregory L. PY - 2017 Y1 - 2017/01/01 TI - United Learning (B) T2 - Kellogg School of Management Cases PB - Kellogg School of Management SP - 1 EP - 17 Y2 - 2024/03/29 ER -