United Learning (B)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

United Learning is a family-owned leader in the K-12 supplementary teaching material market. In January 2001, United Learning realized that sales for one of its flagship products, a drug and prevention program, were rapidly deteriorating because the program was not mentioned on a recently released U.S. Department of Education list of recommended products. United Learning must decide on which action to take: regain sales or focus on its other educational products--which are also threatened by changes in the regulatory environment.

Keywords

Citation

Diermeier, D. and Hughes, G. (2017), "United Learning (B)", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000393

Download as .RIS

Publisher

:

Kellogg School of Management

Copyright © 2003, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.