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United Learning (B)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


United Learning is a family-owned leader in the K-12 supplementary teaching material market. In January 2001, United Learning realized that sales for one of its flagship products, a drug and prevention program, were rapidly deteriorating because the program was not mentioned on a recently released U.S. Department of Education list of recommended products. United Learning must decide on which action to take: regain sales or focus on its other educational products--which are also threatened by changes in the regulatory environment.



Diermeier, D. and Hughes, G.L. (2017), "United Learning (B)", Kellogg School of Management Cases.



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