Unintended Acceleration: Toyota’s Recall Crisis

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Understand the strategic and reputational nature of crises Recognize the challenges of managing a crisis Learn the requirements for building trust in a crisis Understand the challenges of managing a crisis that may not be the company's fault Identify the strategic business problem in a crisis Understand how corporate structure may help or hinder effective crisis management Understand the media landscape and its impact on crisis management



Austen-Smith, D., Diermeier, D. and Zemel, E. (2017), "Unintended Acceleration: Toyota’s Recall Crisis", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000391

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