TY  - JOUR
AB  - In 2009 Wikia was the Internet's largest for-profit provider of hosted open-source wikis, with over a million daily users. After five years of existence, the organization had supported a wide range of exploratory activities, experiencing both success and failure. With approximately $3 million of cash on hand, Wikia turned cash flow positive in 2009, with revenues of approximately $4.5 million, affording it time and flexibility to try new things. Some of the company's employees and investors suggested that Wikia should attempt to expand and market itself more aggressively, but which strategic direction should receive priority? The case presents many of the issues and tradeoffs facing CEO Gil Penchina as he formulates these priorities.The case seeks to teach students about the general business challenges facing a new firm in the area of Web 2.0, also popularly known as social networking. The case also exposes students to wiki technology and how it facilitates collaborative behavior.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000380
UR  - https://doi.org/10.1108/case.kellogg.2016.000380
AU  - Greenstein Shane
AU  - Frazzano Rebecca
AU  - Meagher Evan
PY  - 2017
Y1  - 2017/01/01
TI  - Triumph of the Commons: Wikia and the Commercialization of Open-Source Communities in 2009
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 24
Y2  - 2024/09/19
ER  -