To understand that disruptive innovation from a value creation standpoint may not mean a profitable or viable business from a value capture standpoint; products are far easier to create than robust business architectures with solid profit engines; the future of interactivity is clouded by the conflicting visions of the varied players; and control over standards is a valuable choke point.
Sawhney, M., Alexis, S., Gund, Z., Jacobek, L., Kasten, T., Kilponen, D. and Malkin, A. (2017), "TiVo: Changing the Face of Television", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000376Download as .RIS
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