The case teaches real options for technology projects. Students learn how to calculate real option values, where the key input of volatility is obtained by Monte Carlo analysis in Excel. Students also learn that the real option value is “real,” resulting from active management mitigating the risk of the project and improving the upside. Most important, students understand the difference between tactical vs. strategic growth options and the important management issues to consider.
Jeffery, M., Rzymski, C., Shah, S. and Sweeney, R. (2017), "The Value of Flexibility at Global Airlines: Real Options for EDW and CRM", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000368Download as .RIS
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