The Mother of All (Pricing) Battles: The 1992 Airline Price War
Publication date: 20 January 2017
Abstract
Provides a narrative description of the price war in the U.S. airline industry that broke out in Spring 1992.
To use in competitive strategy or microeconomics classes to explore the root causes of price wars.
Keywords
Citation
Besanko, D. (2017), "The Mother of All (Pricing) Battles: The 1992 Airline Price War", . https://doi.org/10.1108/case.kellogg.2016.000355
Publisher
:Kellogg School of Management
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