The Mother of All (Pricing) Battles: The 1992 Airline Price War

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To use in competitive strategy or microeconomics classes to explore the root causes of price wars.

Keywords

Citation

Besanko, D. (2017), "The Mother of All (Pricing) Battles: The 1992 Airline Price War", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000355

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Publisher

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Kellogg School of Management

Copyright © 2004, The Kellogg School of Management at Northwestern University

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