TY  - JOUR
AB  - Two Hawaiian airlines' cooperative environment is disrupted by the entry of a third competitor, Mesa Airways. The price war leads to fares as low as $0 and causes more than $100 million in losses in the first year with no end in sight. Industry risk factors for price competition were reduced in 2001 when the government granted a one-year reprieve from anti-trust laws, but increased dramatically after Mesa's announced entry.To demonstrate how industry risk factors drive price competition. The initial circumstances are supportive of a tacit collusion between two firms; following the entry of the third airline, conditions were more conducive to a devastating price war.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000354
UR  - https://doi.org/10.1108/case.kellogg.2016.000354
AU  - Saraniti Brett
PY  - 2017
Y1  - 2017/01/01
TI  - The Hawaiian Airline Industry, 2001–2008
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 6
Y2  - 2024/04/26
ER  -