TY  - JOUR
AB  - Because U.S. legislators are often most attentive to the issues raised by people who create jobs in their states, Bob Epstein, a local business owner, has been asked by activists to help lobby for a bill that would mandate the reduction of greenhouse gas emissions in California. Before deciding whether he should work to establish the business community's backing for this bill, Epstein must weigh the pros and cons of supporting measures that might put his business (and standing in the community) at risk.Use the 4 I's framework to evaluate the nonmarket environment, assess the political impact of the potential coalitions in favor of and opposed to the bill, identify the type of politics that characterizes the situation, and describe the strategies each side will likely use in contesting the bill.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000352
UR  - https://doi.org/10.1108/case.kellogg.2016.000352
AU  - Feddersen Timothy J.
AU  - Wheeler Scot R.
PY  - 2017
Y1  - 2017/01/01
TI  - The Environmental Entrepreneur
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 7
Y2  - 2024/04/20
ER  -