The Cradle Society (A)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Provides an account of how The Cradle, a nonprofit adoption agency, went from the brink of dissolution to become a thriving organization carrying out its mission. Under the leadership of Julie Tye, the organization and its board underwent an extensive strategic planning process and made significant changes to the organization's strategy, structure, and culture. Describes the condition of The Cradle before Tye's arrival.



Donnelly, A., Ellington-Booth, B. and Ghani, N. (2017), "The Cradle Society (A)", Kellogg School of Management Cases.

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