Teach For India: Marketing an Idea

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

  • Understand that crucial constituencies and value propositions often change as a for-profit or nonprofit business moves from one country (or part of the world) to another

  • Apply the disciplines of market positioning of for-profit businesses (target market selection, frame of reference, and point of difference or superiority) to a nonprofit business

  • Create value propositions for the various constituencies of a nonprofit organization, including volunteers, funders, and aid recipient

Keywords

Citation

Hennessy, J. and Krishnan, C. (2017), "Teach For India: Marketing an Idea", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000335

Download as .RIS

Publisher

:

Kellogg School of Management

Copyright © 2014, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.