TY  - JOUR
AB  - This exercise asks students to develop criteria that Target Stores should use in evaluating strategic brand alliances to support its positioning as a store where you can “Expect More. Pay Less.” Students are then charged with proposing a new strategic partner for Target that meets the criteria they identify. Background information about the Target “guest” and past strategic alliance is provided.The case is designed to help students appreciate how brand positioning both guides and is affected by a firm's strategic partners.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000333
UR  - https://doi.org/10.1108/case.kellogg.2016.000333
AU  - Tybout Alice M.
PY  - 2017
Y1  - 2017/01/01
TI  - Target Stores: Strategic Brand Alliance Exercise
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 4
Y2  - 2024/04/19
ER  -