Target Stores: Strategic Brand Alliance Exercise

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

The case is designed to help students appreciate how brand positioning both guides and is affected by a firm's strategic partners.

Keywords

Citation

Tybout, A. (2017), "Target Stores: Strategic Brand Alliance Exercise", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000333

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Kellogg School of Management

Copyright © 2007, The Kellogg School of Management at Northwestern University

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