TY  - JOUR
AB  - Target Corporation is concerned that the company might be left out of one of its most lucrative and attractive product categories, video games and game players, as these products increasingly migrate to digital distribution models. What steps should the company take to maintain its relevance and build sustainable competitive advantage as these trends play out? What are the implications for the company's multi-channel online and offline format portfolio going forward?Students will develop a keen understanding of the challenges faced by contemporary retailers as consumer needs change, new product innovations emerge, market structures evolve, and format pressures escalate.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000332
UR  - https://doi.org/10.1108/case.kellogg.2016.000332
AU  - Wilson Richard E.
PY  - 2017
Y1  - 2017/01/01
TI  - Target Corporation: Maintaining Relevance in the 21st Century Gaming Market
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 25
Y2  - 2024/04/16
ER  -