TabletTeach: Opportunity Analysis for a New Educational Technology Product

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Define evaluation criteria for an opportunity analysis of a tech startup in a dynamic market; use these criteria to evaluate a set of product concepts and their business opportunities; refine a set of product concepts to develop and present a recommendation; understand the importance of the problem-persona-product fit and “jobs to be done” data in identifying high-value opportunities; present findings in an opportunity brief and a market opportunity hypothesis statement



Sawhney, M. and Miniati, J. (2017), "TabletTeach: Opportunity Analysis for a New Educational Technology Product", Kellogg School of Management Cases.

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